For years now a number of our most successful customers have adopted a dual strategy of online and printed marketing. Of course, without a good website they probably wouldn’t get a conversion, but how do they get their name in front of potential customer in the first place? Printed marketing is definitely an effective way of doing this; below are some of the statistics from a range of sources:
- Newspaper ads are viewed for 2.5 times longer than the average digital ad
- 36% of recipients bought or ordered something as a result of receiving Direct Mail
- Advertising in newspapers and magazines generates £2.43 for every £1 invested over 3 years
- 21% of all addressed mail and door drop items go on to create a commercial action