Christmas gift box packaging
Gift box packaging is a powerful marketing tool. Whether Christmas-themed or for general gifting, it proves very popular during the festive season. In this blog we highlight the advantages of incorporating them into your marketing strategy.
First impressions matter
Creating a memorable first impression is essential. Holiday-themed aesthetics can elevate your brand and encourage gifting to others during this special time of year. Seasonal boxes stand out from the crowd and are often perceived as higher value, offering a unique experience for your customers. More than 60% of shoppers say gift-like packaging excites them when received.
Customer endorsements
Customers are key to the success of gift packaging. Often becoming natural brand ambassadors, sharing their experiences with friends and family, or placing your products under the tree for others to enjoy. This increases your brand’s reach and, for the recipient, leaves a positive association. Additionally, visually appealing packaging is made for sharing on social media.
Influencer boxes
Leveraging social media through influencer kit boxes is another effective strategy. These holiday-themed packages are customised and catered to a certain individual or audience. When unboxed and showcased to their fans, they generate authentic engagement and excitement. Successful campaigns, like PR packages shared by beauty influencers, often go viral and create a buzz around new products, especially at Christmas time!
Efficient logistics
There are many benefits to consolidating multiple products into a single container. For common festive gifts like candles or cosmetics, which tend to be curved or round, square packaging minimises empty space between the products and allows for more efficient packing. Some boxes are even designed to go straight in the post skipping a logistical step entirely, making it super-easy for the consumer and ensuring they arrive in time for the big day.
Our expertise
Here at Stag Print, we have produced a variety of unique gift box packaging solutions for customers over the years. Most recently the stunning boxes above for Bare Bar to showcase their fabulous natural soaps in time for the all-important B2C (business-to-consumer) Christmas period. So if you’re looking to maximise your sales and marketing potential, drop us an email to see how we can help.